Tucked along Woodland Boulevard in the heart of historic DeLand, Florida, the Marketplace at Rivertown is not your average thrift shop.
Spread across three full floors of a beautifully preserved 1920s building, this multi-dealer marketplace is packed with antiques, vintage treasures, and one-of-a-kind collectibles.
Whether you are a seasoned collector or simply love hunting for hidden gems, this place has something that will stop you in your tracks.
Here is a closer look at everything that makes this shop worth a special trip.
A Rare Three-Story Vintage Mall
Walking into the Marketplace at Rivertown feels a little like stepping into a different era entirely. At roughly 7,000 square feet spread across three full floors, this is one of the only multi-story antique marketplaces in all of downtown DeLand.
Most thrift shops are single-level affairs crammed into tight spaces, but this one gives you room to breathe, explore, and truly get lost.
Each floor has its own personality and rhythm. The ground level tends to pull you in with bold statement pieces, while the upper floors reward those patient enough to climb the wide staircases.
Serious collectors will appreciate how much merchandise rotates through, keeping every visit feeling fresh and full of possibility.
The sheer scale of the place is part of what makes it memorable. You can easily spend 90 minutes browsing and still feel like you missed something worth seeing.
For anyone who loves the thrill of the hunt, three floors of curated vintage goods is basically a dream come true.
A Historic Building With Deep Local Roots
There is something extra special about shopping in a building that has its own story to tell. The structure housing the Marketplace at Rivertown dates back to the 1920s, and its walls carry nearly a century of local history.
Over the decades, the space has served different purposes, including stints as a Western Auto store and a seasonal toy shop that many longtime DeLand residents still remember fondly.
That layered history gives the building a warmth that newer retail spaces simply cannot manufacture. Original architectural details have been carefully preserved, from the high ceilings to the creaking floors that seem to whisper about the generations of shoppers who walked them before you.
Even the staircases feel like they belong to another time.
Visiting here is not just about buying things. It is about connecting with a place that has meant something to a community for nearly 100 years.
Knowing that the building itself is part of DeLand’s heritage makes every item inside feel more significant, as if the history of the space has quietly rubbed off on everything displayed within it.
A Multi-Dealer Treasure Trove
More than 35 independent vendors set up shop under one roof at the Marketplace at Rivertown, and that number makes a huge difference in what you find. Each dealer brings their own specialty, taste, and era of focus, so the merchandise mix is genuinely eclectic.
One booth might be all mid-century modern furniture while the next is overflowing with vintage kitchenware and enamelware signs.
Because the vendors rotate and refresh their stock regularly, no two visits are ever quite the same. Regulars often stop in just to see what is new, and they almost always leave with something unexpected.
That constantly shifting inventory keeps the excitement alive in a way that static retail stores simply cannot replicate.
For shoppers who love variety, this setup is ideal. You get the depth of a specialty antique dealer combined with the breadth of a large flea market, all organized in a way that feels curated rather than chaotic.
Supporting these individual vendors also means your purchase goes directly to someone passionate about what they sell, which adds a meaningful human dimension to every transaction.
Massive Variety Across Every Category
Calling the Marketplace at Rivertown diverse barely scratches the surface. On any given visit, you might flip through a crate of vinyl records, run your hand across a hand-stitched quilt, and then nearly bump into a hulking antique farmhouse table all within the same five minutes.
The category range is genuinely impressive and appeals to collectors, decorators, and casual browsers alike.
Vintage clothing hangs alongside industrial metal signage. Handmade goods share shelf space with serious antique furniture pieces.
Farmhouse-style decor sits near retro barware and mid-century lamps. There is no single aesthetic dominating the space, which makes it refreshing compared to shops that curate too narrowly.
Casual shoppers sometimes worry that antique malls are only for serious collectors with deep knowledge and deep pockets. That is not the vibe here at all.
Prices range widely, and the sheer variety means almost anyone can find something that speaks to them personally. Whether you are decorating a first apartment, hunting for a rare collectible, or just looking for a quirky gift, this place has you covered from top to bottom — literally.
Carefully Curated Vintage Aesthetic
Most thrift stores feel like organized chaos at best. The Marketplace at Rivertown takes a different approach entirely.
Displays are thoughtfully arranged and themed by floor, so browsing feels more like wandering through a living museum than digging through bins at a garage sale. The visual experience alone is worth the visit, even before you pick up a single item.
High ceilings amplify the sense of grandeur, while the rustic original floors ground the space in authenticity. Wide staircases between floors feel like transitions into new chapters of the same wonderful story.
Vendors clearly put effort into how they present their merchandise, with styled vignettes and cohesive arrangements that inspire decorating ideas as much as they inspire purchases.
That curatorial care sets this marketplace apart from similar shops in the region. It signals that the people running and selling here genuinely respect both their merchandise and their customers.
Shoppers leave not just with items but with inspiration, ideas, and a refreshed appreciation for the beauty that older objects carry. If you have ever wished antique shopping felt more elevated and less overwhelming, this is exactly the kind of space you have been looking for.
A Haven for DIYers and Upcyclers
If you have ever looked at a beat-up old dresser and thought, I could do something amazing with that, the Marketplace at Rivertown speaks your language. The shop has earned a strong reputation among the DIY and upcycling crowd for its selection of repurposed furniture, custom chalk-painted pieces, and raw materials perfect for restoration projects.
It is the kind of place where one person’s discarded project becomes another person’s masterpiece.
Some vendors specialize entirely in furniture that has already been transformed, offering finished pieces that showcase what a little creativity and quality paint can do. Others sell the supplies you need to do it yourself, including chalk mineral paint popular among furniture refinishers.
Occasionally, the shop even hosts paint workshops where attendees learn hands-on techniques for giving old furniture new life.
For anyone building a home on a budget or simply wanting to add unique character to their space, shopping here is a smart move. You save money compared to buying new, reduce waste by giving old items a second chance, and end up with something truly original.
That combination of creativity, sustainability, and affordability is a big reason why this marketplace has such a loyal following among crafters and home decorators.
Nostalgia Around Every Corner
Some places just feel like a warm hug from the past, and the Marketplace at Rivertown is exactly that. Vintage mannequins dressed in period clothing stand as silent sentinels throughout the space.
Retro memorabilia lines the shelves. Old postcards sorted by city and state fill wooden racks, waiting for someone to recognize a hometown or a long-gone landmark.
Many visitors admit they come as much for the emotional experience as for the shopping itself. Spotting an old toy you had as a kid, or a kitchen gadget identical to one your grandmother owned, triggers a kind of joy that modern retail simply cannot offer.
Those moments of recognition are small but genuinely moving, and they happen constantly in a place like this.
Even for younger shoppers with no personal memory of these objects, there is a magnetic quality to items from earlier decades. Something about holding a well-made piece from the past connects you to the people and stories behind it.
The Marketplace at Rivertown leans fully into that feeling, and it is one of the most compelling reasons to visit, even if you have no specific item in mind when you walk through the door.
Friendly Atmosphere and Leisurely Browsing
One of the most consistent things shoppers mention about the Marketplace at Rivertown is how genuinely pleasant the experience feels from the moment you walk in. The staff are welcoming without being pushy, which makes an enormous difference when you want to browse at your own pace.
Nobody is hovering or rushing you toward a sale, and that relaxed energy is rare in retail.
The layout encourages leisurely exploration rather than a quick in-and-out trip. Wide enough aisles let you stop and examine pieces without feeling like you are blocking traffic.
The overall atmosphere is calm, unhurried, and surprisingly peaceful for a space packed with so many interesting things to look at. It is genuinely the kind of shop where an hour disappears without you noticing.
First-time visitors often remark that they felt immediately comfortable, even if they had never shopped at an antique mall before. Seasoned collectors appreciate that the staff tend to be knowledgeable and happy to share information about pieces when asked.
That combination of friendliness and expertise creates a shopping environment that feels both approachable and trustworthy, which keeps people coming back again and again.
A Perfect Stop While Exploring Historic Downtown DeLand
Downtown DeLand is one of those small Florida cities that rewards slow exploration, and the Marketplace at Rivertown fits right into that spirit. Situated along Woodland Boulevard, the shop sits comfortably within the town’s historic district, making it a natural anchor for a full day of wandering.
Before or after browsing the three floors of vintage goods, you have a whole neighborhood worth exploring just steps from the front door.
DeLand has earned a well-deserved reputation as a destination for antique hunters, with several shops and dealers clustered near the downtown core. The surrounding streets are also lined with locally owned restaurants, coffee shops, and boutiques that add to the charm of a day spent there.
Heritage architecture gives the whole area a distinctly old-Florida feel that is increasingly hard to find.
Pairing a visit to the Marketplace at Rivertown with lunch at a nearby restaurant and a stroll through the historic district makes for an ideal weekend outing. Whether you are a local looking for a new favorite haunt or a visitor passing through Central Florida, DeLand consistently surprises people with how much personality it packs into such a walkable, welcoming downtown area.
Essential Visitor Info
Planning your visit ahead of time makes the experience even smoother. The Marketplace at Rivertown is located at 114 S Woodland Blvd, DeLand, Florida, right in the heart of the historic downtown district.
The shop spans about 7,000 square feet across three floors, and most visitors find that a typical browsing session runs around 90 minutes — though it is easy to linger longer.
Hours are generally Tuesday through Friday from 11am to 5pm, Saturday from 10am to 6pm, and Sunday and Monday from 12pm to 4pm. As always, it is smart to double-check current hours before heading out, since seasonal adjustments do happen.
Parking is available nearby in the downtown area, and the shop offers a wheelchair-accessible entrance along with accessible parking options.
Cards and mobile payments are accepted, so you do not need to carry cash. One insider tip worth remembering: start your visit at the back of the ground floor and work your way upward floor by floor.
This approach ensures you cover every section without accidentally skipping a corner packed with something wonderful. Going in with a loose plan and an open mind is genuinely the best strategy here.