Tucked between Austin and San Antonio, New Braunfels is a Texas town where music drifts through the air, the scent of BBQ fills the streets, and historic squares invite strolling. With its German heritage and riverfront setting, the town blends old-world charm with modern energy.
Visitors can float the Guadalupe and Comal Rivers, savor smoky brisket and sausage, and enjoy festivals that keep the town lively all year. With family-friendly fun, rich history, and welcoming streets, New Braunfels proves that small-town Texas still knows how to make a big impression.
Gruene Historic District

In the heart of New Braunfels sits the Gruene Historic District, a place where time seems to pause. Here, vintage shops line the streets, each filled with treasures waiting to be discovered. As you stroll, the sound of live music from Gruene Hall—the oldest dance hall in Texas—provides a lively soundtrack.
Evenings in Gruene are magical, with twinkling lights and the aroma of BBQ filling the air. The district’s charm lies in its ability to transport you to a different era, making every visit a unique experience. Did you know? Gruene Hall has hosted legendary musicians like Willie Nelson and Lyle Lovett.
Schlitterbahn Waterpark

For those seeking thrills and chills, Schlitterbahn Waterpark offers an exhilarating escape. Known for its innovative water rides and attractions, this park is a haven for families. The lazy river invites you to float away your worries, while the more adventurous can tackle the towering slides.
Set against the natural beauty of the Texas landscape, Schlitterbahn seamlessly integrates fun with the outdoors. It’s a perfect retreat during the sweltering summer months. Fun fact: Schlitterbahn consistently ranks among the best waterparks in the world, drawing visitors from across the globe.
Guadalupe River

The Guadalupe River offers a tranquil escape into nature’s embrace. Known for its pristine waters, it invites visitors to enjoy tubing adventures or peaceful picnics along its banks. This river is a lifeline for those looking to unwind and reconnect with the outdoors.
Surrounded by lush greenery, the Guadalupe provides a scenic backdrop for relaxation and recreation. Whether you’re tubing or simply soaking in the scenery, this river promises serenity. Interesting tidbit: The Guadalupe is a popular spot for tubing, especially during the warm Texas summers.
Landa Park

Landa Park stands as a testament to New Braunfels’ love for the outdoors. This picturesque park features a serene lake, perfect for paddle boating, and expansive picnic areas. Families gather here to enjoy sunny days, where children can delight in playground adventures.
The park’s miniature train ride adds a touch of whimsy, making it a hit with the young and young at heart. Landa Park is not just a park; it’s a community hub where memories are made. Quirky fact: The park’s train has been a beloved attraction since the 1930s, chugging along its charming track.
Wurstfest

Wurstfest is New Braunfels’ nod to its rich German heritage. This annual festival is a lively celebration of sausages, beer, and all things German. Attendees don traditional dirndls and lederhosen, adding to the authenticity of the event.
Music and dancing fill the air, creating an atmosphere of joyous festivity. It’s an opportunity to indulge in cultural delights and experience a slice of Germany in Texas. Historical note: Wurstfest began in 1961 and has grown into one of the largest German festivals in the U.S., attracting over 100,000 visitors each year.