Family vacations in the 1970s were a unique blend of adventure and simplicity, marked by the iconic elements of that era. From the classic station wagon rides to the quirky roadside attractions, these trips were filled with memories that today’s technology-driven world can hardly replicate. Whether it was lounging in the back without seatbelts or capturing moments with film cameras, each aspect contributed to the nostalgic charm of ’70s travel. Here, we take a closer look at ten unforgettable experiences that defined family vacations during this colorful decade.
No Seatbelts, No Problem
In the 1970s, safety regulations weren’t as strict, and families took full advantage of the open space in the back seat. Kids stretched out without seatbelts, enjoying the freedom to move around. Sitting on laps or even in the rear window ledge was a common sight, especially on long road trips. Despite the risks, this free-spirited travel style added to the adventure. Parents focused more on the journey and less on restrictions, creating a carefree atmosphere that was both thrilling and unconventional.
Paper Maps That Never Folded Right
Before GPS, families relied on paper maps, often obtained from gas stations, to navigate their travels. These maps were notoriously difficult to fold, sparking humorous debates on the correct way to refold them. Dad often claimed to find a ‘shortcut,’ leading to unexpected adventures. The map became a symbol of family cooperation—or discord—as everyone had an opinion on the best route. These moments of navigating together, filled with laughter and occasional frustration, became cherished memories of the family vacation experience.
Piling Into the Station Wagon
Ah, the station wagon—a staple of 1970s road trips. Families piled in, luggage stacked high on the roof, ready for adventure. These vehicles, often adorned with wood paneling, were spacious enough to hold the whole family, yet far from luxurious. The journey itself was an exhilarating part of the vacation. Kids played games, sang songs, and enjoyed being free from the confines of seatbelts. Who cared how far the destination was? The open road was a playground, and the station wagon was the vehicle of choice for countless memories.
AM Radio and 8-Tracks as Entertainment
Entertainment during long drives came from AM radios and, if you were lucky, an 8-track player. Families listened to the era’s iconic tunes, like Elvis and Fleetwood Mac. The music played a significant role in setting the trip’s mood, with everyone singing along or simply enjoying the melodies. These soundtracks became an essential part of road trip memories, the songs forever linked with the sense of adventure. Changing the 8-track while cruising down endless highways was an experience unique to that time.
Bug Juice and Mystery Meat at Campgrounds
Campgrounds were a popular destination, offering a chance to connect with nature. Meals consisted of ‘bug juice’—a powdered drink mix—and mystery meats grilled over open flames. These culinary adventures, while simple, were part of the charm. Cooking together became a bonding activity, with everyone contributing. Despite the lack of gourmet options, the unique flavors and the joy of outdoor dining made every meal memorable. The essence of family vacations lay in these shared experiences, surrounded by the great outdoors.
Stopping at Roadside Attractions
Road trips weren’t complete without a stop at a roadside attraction. These quirky landmarks, from the world’s largest ball of twine to giant dinosaurs, offered a break from the drive. Families explored gift shops filled with trinkets and snow globes. Each stop was an adventure, sparking curiosity and laughter. These attractions provided more than just photos; they offered stories and experiences to share. The anticipation of the next bizarre stop added an element of surprise, turning the journey into a series of delightful discoveries.
Sitting in the Back of a Pickup Truck
Riding in the open bed of a pickup truck was a thrilling experience, legal and common in the 1970s. Kids sat in the back, wind in their hair, enjoying an unobstructed view of the passing scenery. This simple pleasure added an element of excitement, making the journey as delightful as the destination. Parents trusted the adventure, embracing the carefree spirit of the times. These rides were moments of pure joy, epitomizing the freedom of ’70s travel and creating unforgettable memories.
Using Pay Phones to “Check In”
Before cell phones, pay phones were essential for staying connected on the road. Parents made collect calls to check in, coins in hand. Finding a pay phone at a rest stop became part of the routine. This process, though cumbersome, was a chance to pause and plan the next leg of the journey. The ritual of stopping to make a call added a layer of excitement, as families shared news and progress with loved ones. These interactions, though brief, connected families to their wider world.
Polaroids and Film Cameras (But No Instant Review)
Capturing memories with Polaroids and film cameras was an essential part of ’70s vacations. Without instant review, each shot was carefully considered. Families waited eagerly as Polaroids developed or hoped for the best with traditional film. These photos, later turned into slideshows, captured the essence of family adventures. The anticipation of seeing the results added excitement. Even if the photos weren’t perfect, they held cherished memories. The act of photographing became an integral part of the travel experience, adding to the nostalgia.
Sleeping in Motels With Coin-Operated Vibrating Beds
Motels were a budget-friendly choice for families, many offering coin-operated vibrating beds. Kids found this novelty thrilling, begging parents for quarters to try the ‘magic fingers.’ The experience was both amusing and slightly eerie. These motels, with their unique charm, provided a respite from the road. The vibrating beds, though simple, added a layer of fun to the stay. This quirky feature became a highlight of motel stays, making the stopovers memorable. The nostalgia of these experiences captures the essence of ’70s travel.
Packing a Full Cooler Instead of Eating Out
Before fast food chains dotted every exit, families relied on a trusty cooler packed the night before a trip. Inside you’d find wax paper-wrapped sandwiches (usually bologna or peanut butter and jelly), hard-boiled eggs, potato chips in a paper bag, and maybe some fruit if it wasn’t already bruised.
Soda bottles were packed in ice, and heaven help you if the lid wasn’t screwed on tight. The cooler served as the mobile kitchen, picnic table, and budget-saver all in one—ideal for pulling over at a shady rest stop and eating lunch right out of the trunk.
Visiting Stuckey’s or Howard Johnson’s
Stuckey’s was practically a rite of passage for road-tripping families in the ’70s. With its signature pecan log rolls, shelves of quirky souvenirs, and reliable restrooms, it was more than a convenience store—it was an event.
Howard Johnson’s, with its iconic orange roof, offered sit-down meals, 28 ice cream flavors, and a sense of calm for road-weary parents. These stops weren’t just practical—they were destinations themselves, where kids could pick out a snow globe or plastic alligator and parents could enjoy a clean cup of coffee.
Waiting for Vacation Slideshows
After the trip ended, the experience wasn’t over. Families would gather the rolls of 35mm film, drop them off for development, and wait a week or more to see what turned out.
Then came “slide night,” when a bulky projector was dragged out of the closet, the screen was popped up (usually crooked), and the living room lights dimmed.
Everyone settled in—sometimes reluctantly—to relive blurry photos of Dad at the Grand Canyon, Mom in front of a motel pool, and a dozen shots of the kids squinting in the sun. Guests were expected to watch politely, whether they’d been on the trip or not.
Wearing Matching T-Shirts or “Tourist” Hats
Matching t-shirts from a roadside attraction or theme park weren’t a joke—they were a badge of honor. Think neon orange shirts with “Florida 1978” or mouse ears worn proudly through every rest stop.
Families often left vacation spots like Disneyland or Gatlinburg decked out in souvenirs they’d wear for the rest of the trip (and probably on the first day of school too).
No one worried about being subtle. Vacation fashion was loud, kitschy, and full of polyester—and that was the point.