Once quiet desert escapes and mountain hideaways, Northern Arizona’s towns have seen a wave of new visitors drawn by the region’s red rocks, pine forests, and iconic landscapes. What were once sleepy communities have evolved into bustling travel hubs — still beautiful, but now filled with boutique hotels, art galleries, and adventure seekers.
Even as tourism reshapes these beloved places, their natural beauty and small-town character remain the heart of what makes them worth visiting. Here are 7 Northern Arizona towns locals say have changed the most in recent years.
Sedona
In Sedona, the red rocks have become more than a backdrop; they’re a magnet for visitors worldwide. The town’s tranquil aura now buzzes with activity as tourists flock to experience its natural beauty.
Local businesses thrive, yet many long-time residents reminisce about quieter days. This increased attention has led to a vibrant arts scene, though some worry it dilutes the town’s original charm.
Despite these changes, Sedona remains a beloved destination, balancing growth with preservation. The challenge lies in maintaining its unique soul amid growing popularity.
Flagstaff
Nestled near the San Francisco Peaks, Flagstaff has long been a gateway to the Grand Canyon. The rise in tourism is palpable, transforming it into a lively hub.
With new bars, eateries, and cultural events, the town feels more cosmopolitan. Yet, this growth brings challenges, including traffic and rising living costs.
Flagstaff’s vibrant community spirit endures, adapting to change while cherishing its roots. The town walks a fine line between welcoming visitors and supporting its residents.
Williams
Legendary Route 66 runs through Williams, once a sleepy town, now bustling with tourists seeking nostalgia and adventure. The old west charm attracts visitors eager to experience Americana.
Local businesses benefit greatly, yet some locals feel overwhelmed by the rapid influx. The town’s quaint character sometimes feels overshadowed by commercialization.
Nevertheless, Williams retains its historic allure, captivating travelers with its blend of past and present. Balancing tradition with tourism continues to shape its identity.
Jerome
Perched on Cleopatra Hill, Jerome boasts a storied past as a mining town. Today, it’s a quirky artist enclave teeming with curious visitors.
The artistic renaissance has breathed new life into Jerome, yet some lament the loss of its ghost town mystique. Narrow streets now echo with chatter and clinking glasses.
Despite these shifts, it remains a place where history and creativity intertwine, offering a truly eclectic experience that beckons the curious.
Prescott
Known for its Western heritage, Prescott has seen a surge in visitors drawn to its cowboy charm and historic downtown. The annual rodeo is now a major attraction.
While tourism bolsters the economy, it also changes the town’s dynamic. New developments pop up, and locals sometimes miss the slower pace of yesteryears.
Prescott’s enduring appeal lies in its ability to embrace change while celebrating its rich past. The blend of old and new keeps it vibrant and engaging.
Page
Page sits near the incredible Antelope Canyon and Lake Powell, drawing photographers and nature lovers from all over. This natural grandeur invites exploration.
Tourism has injected new life into the town, yet locals face challenges such as crowd management and environmental concerns. Balancing these aspects is crucial.
Page thrives as a gateway to natural wonders, continually adapting to its role in the tourism landscape. Its pristine beauty remains a powerful draw.
Cottonwood
Once overshadowed by its neighbors, Cottonwood has emerged as a wine destination, drawing oenophiles and foodies. The vineyards have become a local treasure.
This wine boom fuels economic growth, yet some miss the simpler times when it was a small-town secret. The influx of tourists brings both prosperity and nostalgia.
Cottonwood balances its burgeoning reputation with a commitment to community. Its evolving identity is a testament to its adaptability and charm.