Virginia is full of hidden shopping adventures. From northern suburbs to the coast, families are hitting the road to outlet centers where bargains and fun collide. These aren’t ordinary malls. Picture open-air promenades lined with designer outlets, stroller-friendly walkways, and eateries that satisfy every craving. Kids wander with wide-eyed excitement while parents hunt down deals on shoes, clothes, and gadgets—all without racing through crowds.
Each center has its own charm. Leesburg Premium Outlets mixes history with shopping, Williamsburg Premium Outlets pairs bargains with colonial sightseeing, and Norfolk Premium Outlets brings coastal convenience to discount hunting. Every stop offers family-friendly perks, seasonal events, and layouts that turn a quick trip into a full-day adventure. So grab the car, pack the snacks, and map your route. Virginia’s outlet centers prove that a day trip can be more than shopping—it’s a memory waiting to happen.
Potomac Mills
Virginia’s largest outlet mall, Potomac Mills in Woodbridge, is a classic family day-trip destination. Just off I-95, this mostly indoor center features over 200 stores, including Nordstrom Rack and Saks OFF 5TH, and offers a climate-controlled, stroller-friendly environment.
Families enjoy the mix of big-brand factory stores, diverse dining options, and an 18-screen movie theater. Seasonal events and large parking fields add to its appeal, making it a favorite for those driving from Washington, D.C., and Northern Virginia. Potomac Mills combines entertainment with bargain hunting, making it a versatile and enjoyable visit.
Leesburg Premium Outlets
Leesburg Premium Outlets, nestled in Loudoun County’s historic market town, offers an open-air village of over 100 brand-name outlet stores. Visitors find dependable discounts at Coach, Nike, and Williams-Sonoma Outlet.
The center’s brick-lined promenades feature benches, seasonal pop-ups, and family-friendly rest areas. Conveniently located about 20 minutes from Dulles Airport, it attracts weekend shoppers from Washington, D.C. Families often combine shopping with downtown Leesburg’s cafes and historic sites, enjoying regular sales, ample parking, and an on-site visitor information kiosk for a seamless experience.
Williamsburg Premium Outlets
Williamsburg Premium Outlets, located midway between Richmond and Virginia Beach, offers a shopping experience amidst colonial-inspired architecture. With over 120 stores, including Michael Kors and Polo Ralph Lauren, it provides a stroller-accessible environment with regular events.
Families appreciate the dining options that cater to all tastes, from quick bites to family restaurants. Many visitors combine shopping with nearby attractions such as Jamestown Settlement, making this outlet a practical destination for a day full of exploration and deals.
Norfolk Premium Outlets
Located in the Virginia Beach-Norfolk metro area, Norfolk Premium Outlets offers about 65 factory stores, including Nike and Coach. This outdoor center, with pedestrian-friendly walkways and shaded seating, is perfect for families spending a beach day in the region.
Its proximity to military bases and seaside resorts draws vacationing shoppers and locals alike. Seasonal events and family-oriented promotions add excitement, while nearby dining clusters enhance the outing experience, making it a favored destination for bargain hunters.
Williamsburg Pottery Factory
Williamsburg Pottery Factory, near Williamsburg’s Historic Triangle, is a discount emporium offering diverse shopping experiences. Founded in 1938, it features interconnected Marketplaces with sections like Gourmet Kitchen and Home Essentials.
The eclectic mix ranges from practical kitchenware to quirky souvenirs. Families enjoy the abundant parking and kid-friendly dollar zones. Its blend of indoor and outdoor shopping, along with proximity to Colonial Williamsburg, makes it a popular spot for bargain hunters and families on a day trip.
Green Front Furniture
Green Front Furniture has showrooms in Farmville and Manassas, attracting families searching for furniture deals. The Farmville flagship occupies historic buildings downtown, offering clearance areas and seasonal sales. Manassas caters to Northern Virginia shoppers with delivery and design services.
Shoppers enjoy the vast inventory and discounts on living-room and outdoor collections. Perfect for families furnishing on a budget, Green Front blends browsing-friendly displays with frequent clearance events, providing a full-day shopping experience.
Plow & Hearth Outlet
Plow & Hearth’s Madison outlet in Rochelle is a charming destination for home-and-garden shopping. Situated in a scenic rural setting, it offers discounted catalog closeouts and seasonal décor. Visitors explore curated room vignettes and garden displays, often combining shopping with local scenic drives.
Ideal for families furnishing vacation homes or seeking unique gifts, the outlet provides relaxed, sale-focused shopping with friendly staff assistance. Its ample parking and country-store vibe make it a delightful stop for day-tripping families.