Some retirement dreams end on the beach.
This one ended behind a pasta machine.
Jim and Mary DeVeglio thought they had closed the chapter on restaurant life after leaving Long Island for Myrtle Beach. Then cravings for real Italian food, fresh pasta, and old family recipes pulled them right back into the kitchen.
That spark became DeVeglio’s Fresh Pasta Italian Market, where handmade pasta, hearty sandwiches, imported specialties, and ready-to-heat meals fill the shelves. One visit is usually enough to understand why locals keep coming back for another taste.
Step inside, and you’ll find more than groceries. You’ll discover a neighborhood gathering place built on family traditions, generous portions, and warm conversations.
If you’re searching for one of Myrtle Beach’s best hidden food finds, this little Italian market deserves a spot at the top of your list.
A Retirement Plan That Didn’t Last Long
After running successful restaurants on Long Island for decades, Jim and Mary DeVeglio packed their bags in 2022 with simple dreams of beach walks and relaxation. They imagined quiet mornings, leisurely afternoons, and plenty of time to enjoy everything Myrtle Beach offered.
Retirement sounded perfect after years of early mornings and late nights in commercial kitchens.
Within weeks, something felt wrong. The couple missed the rhythm of restaurant life, the creativity of cooking, and most importantly, the genuine Italian ingredients they’d grown up with.
Shopping for groceries became frustrating when they couldn’t find quality imported pasta, proper olive oil, or fresh mozzarella that met their standards.
Rather than settling for substitutes or driving hours to specialty stores, they made a bold decision. Jim and Mary decided to open DeVeglio’s Fresh Pasta Italian Market, named after Mary’s family heritage.
What began as homesickness for authentic food transformed into a business opportunity that would bring joy to countless customers craving the same flavors they’d been missing.
Bringing a Taste of New York to the Grand Strand
Myrtle Beach certainly isn’t short on restaurants, but finding genuine Italian-American specialties proved nearly impossible for transplants from the Northeast. DeVeglio’s wasn’t designed to be just another deli slinging generic sandwiches.
The vision was much more personal—recreating those beloved neighborhood Italian markets where everyone knows your name and remembers your usual order.
Many locals who moved south from New York, New Jersey, and Pennsylvania share the same longing for authentic tastes from home. They remember corner markets where fresh mozzarella arrived daily, where pasta was made by hand using generations-old recipes, and where the smell of simmering sauce greeted you at the door.
These weren’t fancy establishments but cherished community gathering spots.
The DeVeglios recognized this gap immediately. Their market fills a specific niche by offering genuine products and traditional preparations that honor Italian-American culinary heritage.
Walking through the door transports customers back to Brooklyn delis or Little Italy shops, making the Grand Strand feel a little more like home for thousands of grateful food lovers.
Fresh Pasta Made the Old-Fashioned Way
You’ll smell the difference before you even see the pasta machines working. Fresh tagliatelle, pappardelle, ravioli, lasagna sheets, bucatini, and other varieties get made right in the shop using methods that date back generations.
Forget those slick commercial operations with plastic-looking noodles—this is the real deal.
The secret lies in those beautiful vintage pasta machines and traditional brass-die extrusion methods. Unlike modern Teflon dies that produce smooth, slippery pasta, brass creates a slightly rough texture that grabs sauce perfectly.
Each strand or sheet emerges with that authentic bite and genuine flavor that box pasta simply cannot replicate, no matter what the packaging promises.
Customers quickly become addicted to the difference fresh pasta makes in their cooking. A simple butter sauce tastes restaurant-worthy.
Marinara clings beautifully to each piece. Even picky kids who normally reject homemade meals suddenly clean their plates without complaint.
The pasta selection rotates based on what’s being produced that day, so regulars know to call ahead for specific shapes or stock up when their favorites appear.
Prepared Foods That Keep Customers Coming Back
Busy families rejoice—DeVeglio’s display cases overflow with ready-to-heat Italian classics that taste like Grandma spent all day cooking. Chicken cutlets breaded to golden perfection sit alongside bubbling eggplant parmesan.
Tender meatballs wait in rich tomato sauce. Stuffed artichokes practically beg you to take them home.
The prepared food section changes daily based on seasonal ingredients and customer requests. Fresh seafood specialties appear regularly, from baked clams to shrimp scampi.
Hearty soups warm souls on cooler days. During holidays, special dishes emerge that honor traditional Italian celebrations, creating excitement among regular shoppers who plan their weekly menus around what’s available.
These aren’t corner-cutting convenience foods loaded with preservatives. Everything gets prepared using quality ingredients and time-tested recipes that actually deliver restaurant-quality results.
Simply pop your selection in the oven, and dinner is served without the stress, mess, or hours of preparation.
Working professionals, retirees, and anyone who values their time appreciate grabbing a complete meal that impresses family and guests. Many customers admit they’ve claimed credit for homemade dishes that actually came from DeVeglio’s display cases.
More Than Pasta: An Authentic Italian Market Experience
Step beyond the pasta counter and you’ll discover shelves packed with culinary treasures imported directly from Italy. Premium olive oils from specific regions, aged balsamic vinegars that cost more than wine, and San Marzano tomatoes that make grocery store versions taste like cardboard.
These aren’t random products grabbed from a distributor catalog—each item gets personally selected based on quality and authenticity.
The cheese selection alone deserves its own visit. Aged Parmigiano-Reggiano, creamy Gorgonzola, fresh mozzarella, and specialty varieties you’ve probably never encountered sit waiting for curious shoppers.
Cured meats including prosciutto, soppressata, and mortadella get sliced to order. Olives marinate in herb-infused oils.
Fresh Italian bread arrives regularly from specialty bakeries.
Home cooks appreciate finding everything needed for authentic Italian recipes in one convenient stop. No more hunting across multiple stores or settling for inferior substitutes.
Whether you’re attempting your grandmother’s secret recipe or experimenting with regional Italian cuisine, the right ingredients make all the difference between okay results and absolutely spectacular dishes that earn rave reviews.
Legendary Heroes, Sandwiches, and Daily Specials
Forget sad desk lunches forever. DeVeglio’s Italian heroes have achieved legendary status among locals who measure sandwiches by both weight and deliciousness.
These aren’t dainty little snacks—we’re talking seriously oversized creations piled high with freshly sliced meats, quality cheeses, crisp vegetables, and house-made dressings on proper Italian bread.
The deli counter operates like a well-choreographed performance. Staff members slice premium meats paper-thin while others prep bread and toppings.
Hot sandwiches emerge from the kitchen with melted cheese cascading over the sides. Daily specials rotate based on available ingredients and seasonal favorites, keeping the regular customers guessing what treasures await.
Generous portions mean one sandwich easily feeds two normal appetites or one construction worker. The bread alone makes a difference—crusty exterior with soft, chewy interior that holds up under all those delicious layers.
Each bite delivers a perfect combination of flavors and textures.
Smart customers call ahead during lunch rush to avoid waiting. Popular sandwiches sell out quickly, especially the hot specials that emerge from the kitchen smelling absolutely irresistible and drawing envious looks from everyone nearby.
Holiday Traditions and Seasonal Italian Specialties
Italian holidays carry deep culinary significance, and DeVeglio’s honors these traditions with seasonal specialties that disappear faster than you can say “Buon appetite.” St. Joseph’s Day brings tables loaded with traditional pastries like zeppole and sfinge. Easter means pizza rustica filled with meats and cheeses, along with grain pies that honor centuries-old recipes.
These limited-time offerings create genuine excitement among customers who remember grandparents preparing the same dishes. For younger generations, they provide delicious education about Italian heritage and family customs.
The market becomes a cultural touchstone, preserving traditions that might otherwise fade away in areas without large Italian-American communities.
Christmas season transforms the shop into a wonderland of Italian cookies, special breads, and feast preparations. Cannoli shells get filled fresh throughout the day.
Struffoli appears in golden pyramids. The Feast of the Seven Fishes inspires seafood specials that honor Christmas Eve traditions.
Customers often place advance orders for holiday specialties since quantities are limited. Smart shoppers mark their calendars and call early, knowing these authentic seasonal treats sell out quickly and won’t reappear until next year’s celebration arrives again.
Why Locals Treat DeVeglio’s Like Their Neighborhood Market
Walking into DeVeglio’s feels remarkably different from typical grocery shopping. Jim and Mary greet customers by name, remember favorite orders, and ask about family members like old friends catching up.
This genuine warmth transforms routine errands into pleasant social visits that brighten otherwise ordinary days.
Regular customers stop by multiple times weekly, not just for groceries but for connection. They share recipes, cooking tips, and stories while selecting their purchases.
Newcomers quickly join this extended family, welcomed immediately into the community that’s formed around shared appreciation for good food and genuine hospitality.
The DeVeglios have recreated that neighborhood market atmosphere where shopping means more than transactions. Elderly customers linger to chat, finding companionship along with their provisions.
Young families introduce children to Italian culinary traditions. Transplants from the Northeast discover a piece of home they’d desperately missed.
This personal touch explains why people drive past countless other options to shop here. They’re not just buying pasta and sandwiches—they’re maintaining relationships and participating in a community built around food, tradition, and the simple pleasure of being genuinely welcomed somewhere special every single time.
A Hidden Gem in Market Common
Market Common provides the perfect home for DeVeglio’s, offering convenient access whether you’re shopping, dining, or exploring Myrtle Beach. This planned community combines retail, restaurants, and residential areas in a walkable, attractive setting that locals and tourists navigate with ease.
Finding quality Italian ingredients and prepared foods becomes effortless when it’s steps away from other errands.
The location works beautifully for multiple shopping scenarios. Vacationers grab take-home meals and picnic supplies for beach days or condo dinners.
Locals swing by after work for last-minute dinner solutions. Weekend shoppers stock pantries while handling other Market Common errands, making efficient use of their time.
Despite being surrounded by popular shops and restaurants, DeVeglio’s maintains that hidden gem quality. Many people still discover it by accident, wandering in curious about the pasta machines visible through windows.
First-time visitors often express amazement that such authenticity exists in Myrtle Beach.
The Market Common setting also means easier parking compared to strip mall locations and pleasant surroundings for browsing. You can grab groceries, enjoy the atmosphere, and handle multiple tasks without the stress of fighting traffic across town.
Visitor Information & Tips
Ready to experience DeVeglio’s yourself? The market sits at 1550 Farrow Parkway, Suite C, Myrtle Beach, SC 29577, right in the heart of Market Common.
Reach them at +1 843-839-5955 to check current hours, ask about daily specials, or place orders ahead for popular items.
Parking proves easy with ample spaces throughout Market Common. The location offers wheelchair accessibility, ensuring everyone can enjoy authentic Italian shopping.
Arriving earlier in the day guarantees the fullest selection of prepared foods and fresh pasta before popular items sell out.
Calling ahead makes sense for hot sandwiches during lunch rush or holiday specialties that require advance preparation. Staff members happily answer questions about products, cooking methods, or recommendations for specific recipes.
Don’t hesitate to ask for samples or advice—the DeVeglios love sharing their knowledge.
First-time visitors shouldn’t leave without trying the fresh pasta, grabbing prepared foods for dinner, and ordering an Italian hero sandwich to understand the hype. Browse the imported products and plan your next authentic Italian meal.
Many customers regret not buying more during their initial visit, so shop generously and freeze extras for future cooking adventures.